Sponsoring the Ordinary Guys

Sponsorship value of all sizes are welcome and will be grouped in the following categories as follows -

Personal Sponsorship

All personal donations will go 100% direct to charity.

Corporate Sponsorship

Minimum of 70% of all sponsorship funding received will go directly to our chosen worthy charities (the more sponsorship we raise the more we pass on to charity)

Advertising and sponsor stickers will be placed on the motorbike and race gear (where race regulations permit), off-race clothing and our website

We will also aim to secure coverage in the local and international media which will benefit our sponsors


Sponsorship level Amount (AED) Advertising Benefits
Special
Platinum
 > 50,000

Large advertising space on all 4 bikes and / or riders
Website advertising
Off-race clothing advertising
Gold
 25,000 – 49,999

Medium advertising space on all 4 bikes and / or riders
Website advertising
Off-race clothing advertising
Silver
 5,000 – 24,999

Small advertising space on all 4 bikes and / or riders
Website advertising
Bronze
 < 10,000

Website Advertising

Media Coverage

Although the majority of the race passes deep inside desert regions, the race is fully connected to the media world through the help of Inmarsat, who’ve been supporting the World Rally Championship for a number of years now.

Media coverage for past UAE Desert Challenges include

  • 186 hours of global TV coverage.
  • TV coverage from 42 broadcasters in 112 countries.
  • 18m homes reached with an audience in excess of 545m persons.
  • TV coverage is over 4 months.
  • TV airtime value of over US$ 5m
  • Daily news feeds from event distributed to over 130 countries.
  • In the Middle East, more than 27 hrs of coverage of 5 different stations.
  • 3 international airlines carry highlights program (Qatar Airways, Emirates Airlines and Saudia)

The UAE Charity Challenge team will also look to secure radio, newspaper and media publication coverage prior to the event to draw further attention to the UAE Charity Challenge and to ensure media coverage for sponsors.